第一回合(询盘)
subject:interest in mobile air conditioning units models ky32%26amp;ky26
dear sir,
allow me to introduce myself.my name is tony eden and i own and run an air conditioning company specialising in the sale and rental of mobile air conditioning units.
i would be very interested in receiving information and prices for your ky32%26amp;ky26 models after seeing them on the alibaba website and your own.could you please tell me what your smallest and average volume of sales would be.
it is my intention to bolster my rental fleet and also add a larger variety of products to the sales side.
i do hope we can do business and i look forward to hearing from you soon.
edco air conditioning
kind regards tel:+44(0)1628***72
tony eden fax:+44(0)1628***37
评析:
主题:非常的鲜明.不像有些的“quotation”我们在写信的时候会有什么情况呢？自己想想便知
从第一段可以分析得出：是一个小公司,因为我开公司....一般大公司的总经理都不轻易做业务的..从这一点可以看出来，并且这个公司与我公司的经营行业一样，也是空调。
第二段:该公司对我们的产品进行了具体的询价,只是针对我们的某个产品询价.已经对我们产品有所了解,就不能盲目推荐其他产品了.
这个客人的目标市场是英国,我们可以从国际区号上得知.我们的产品也要适合英国市场.因为他有提到在该国从事出租等行业.
最后一段:强烈的表达了要与我们做生意的愿望:i do hope we can do ......从最后一段,你就可以更好的把握好这个客人.
在整封信中,自始至终,都没有提到有关样品的事情.可以打消光要样品的顾虑...
