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现场交易:我和老外过招
来源:转载自网络  2006-6-9   作者:会员投稿  评论

    
    
    
     (来源:中国物流论坛)
    
     今天lucky的办公室出现了一个生面孔――kevin hughes,此人代表美国一家运动产品公司,专程来中国寻找加工。接洽的加工产品是运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。
    
     现在,我们就来看看两人的会面情况:
    
     l: we found your proposal quite interesting, mr. hughes. wed like to weigh the pros and cons(衡量得失)with you.
    
     k: mr. lucky, weve looked all over asia for a manufacturer; your company is one of the most suitable.
    
     l: if we can settle a number of basic questions, im confident in saying that we are the most suitable for your needs.k: i hope so. and what might be the basic questions you have?l: first, do you intend to take a position in(投资于……)our company?
    
     k: no, we dont, mr. lucky. this is just oem.(加工制造)
    
     l: i see. then, the most important thing is the size of your orders. well have to invest a great deal of money in the new production process.
    
     k: if you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.
    
     l: at u.s. $1000 a piece, well make an average return of just 4%. thats too great a financial burden for us.
    
     k: ill check the number later, but what do you propose?l: heres how you can demonstrate commitment to this deal. make it ten years, increase the unit price, and provide technology transfer.(技术转让)
    
     lucky在前面的谈判最后提出签约十年的要求,kevin会不会答应呢?如果答案是否决的话,lucky又有何打算?他一心为公司的利益打算,极力争取技术转移的协定,而对方会甘心出让此项比金钱更珍贵的资产吗?
    
     请看以下分解:
    
     k: we cant sign any commitment for ten years. but if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.
    
     l: that sounds reasonable. but could you shed some light on(透露)the size of your orders?
    
     k: if we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.
    
     l: excuse me, mr. hughes, but it seems to me were giving up too much in this case. wed be giving up the five-year guarantee for increased yearly sales.
    
     k: mr.lucky, youve got to give up something to get something.
    
     l: if youre asking us to take such a large gamble(冒险)for just two years sales, im sorry, but youre not in our ballpark(接受的范围).
    
     k: what would it take to keep pacer interested?l: a three-year guarantee, not two. and a qualilty inspection(质量检查)tour after one year is fine, but wed like some of our personnel on the team.k: acceptable. anything else?
    
     l: wed be making huge capital outlay(资本支出)for the production process, so wed like to set up a technology transfer agreement, to help us get off the ground(取得初步进步).
    
     行至此处,谈判都还算是在和谐的气氛下进行,双方各自寻求获利的方案。但针对技术转移这一项,lucky所提的保证和要求能否消弭kevin心中的顾虑,而今此谈判是否终露曙光呢?
    
     以下对话即为您揭晓答案:
    
     k: if we transferred our technical and research expertise(技术与研究的专业知识), what would stop you from making the same product?
    
     l: wed be willing to sign a commitment. well put it in writing(书面保证)that we wont copycat(仿冒)the sports cast within five years after ending our contract.
    
     k: sounds o.k., if its for any "similar" product. that would give us better protection. but wed have to interest on a ten year limit.
    
     l: fine. we have no intention of becoming your competitor.
    
     k: great. then lets settle the details of the transfer agreement.
    
     l: well need you to send over some key personnel to help us purchase the equipment and train our technical people. how long do you anticipate that will take?
    
     k: a week to put the team together, three weeks to train your people. if so, when do you estimate starting production?
    
     l: our first production run(一批的生产)should be one week after our team finishes its training. but id like your team to stay a full week after that, to handle any kitches that pop up(处理突发的事件).
    
     k: can do. everything seems to be set, robert. ill bring in a sample contract tomorrow. if you like, we can sign it then.
    
    
    
    
    
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